Is Tai Lopez a scam? I’m sure that you’ve seen his ads by now—they start with him saying “here in my garage,” and then pointing to his Lamborghini next to his personal library.
He then promises that if you follow his “67 Steps” program, you’ll generate MASSIVE wealth…more than you ever thought was possible.
He claims that these 67 steps led him from being broke with $48 in his bank account, to driving a Lamborghini in Los Angeles.
A lot of people don’t buy it, but some do—I’m always willing to take a chance on something, because I believe you should invest in your education BIG TIME.
So about a year ago, I purchased Tai Lopez’s 67 Steps, and have gone through the entire course, with notes for you below. Here’s my review.
Now, I’ve been in the fitness and online marketing industry for about 5 years now, and I’m very aware that there’s a shit ton of scams out there.
In fact, I’ve exposed a lot of them. I use my blog as a platform to give free advice to men. 90% of my content is free advice, and another 7% of it is me recommending stuff that I love and use every day.
I do expose scammers, though. In fact, I wrote a full article on why most SARMs for Sale are complete scams, and was even threatened with a lawsuit over it.
So, with that in mind, why do people think Tai Lopez is a scam? As far as I can tell, it’s for either one of two reasons:
If you don’t think his products work, then that’s fair… but also to be fair, no information product will work if you aren’t smart enough to apply it.
You can scroll down for my full 67 Steps review, if you want to know whether or not it’s a scam. Let’s talk about Tai’s history, though.
Most people think he’s a scam, because he didn’t make any money from his own business. They think he just started selling products, got rich from those, and then gave off the appearance of being rich.
I did some background research on Tai, and here’s what I gathered:
Overall, there was nothing too alarming. Most of his criminal record was just speeding tickets and shit like that (which I would do too if I had a Lamborghini).
That being said, there were some red flags that popped out.
The biggest scammy thing I found was with his dating companies. The worst one was “Elite Dating Global,” which had tons of cases of credit card fraud.
They’d allegedly get your credit card information, and then bill you a bunch of times without notifying you. They’d also refuse to cancel subscriptions, and keep billing people sometimes.
I haven’t had that happen with his 67 Steps program, or any of his other programs, though. The customer support has always been 24/7 so far.
To be fair, most millionaires have some little secrets like this… in fact, most millionaires have a LOT worse secrets than this.
Another reason why people say Tai Lopez is a scam, is because he leases his Lamborghini’s, Ferrari’s, and his house in the Hollywood Hills.
What I’d say to them, is that they’re fucking retarded and don’t know how much a lease costs. Half the population leases their cars, because they want to upgrade to a new one every few years.
In addition to this, leasing a Lamborghini STARTS at $2,700 a month, and can go up to $6,000 a month depending on the model.
So all the idiots who act like leasing a car is “cheating” are complete morons. Can you afford $30,000/month in collective car leases? I didn’t think so.
As for his mansion, it’s a $30 million dollar mansion, according to Zillow, which means it must rent for at least $15,000/month.
Just the fact that Tai can afford to spend at least $45k/month on cars and houses shows that he’s rich, and that maybe he knows a thing or two.
Alright, now that we’ve got that out of the way, let’s talk about his most popular program: The 67 Steps.
When I first purchased the program, I was a little bit skeptical. I’d bought tons of programs before, on damn near everything, from making money to getting jacked.
Most online educational programs are bullshit, ESPECIALLY the ones that teach you how to make money. Probably about 90% of the internet marketing “experts,” only get rich from teaching others how to get rich. This is a huge red flag.
So after doing some research, I discovered that Tai has owned several businesses for over a decade, and has made millions from several online dating companies. This is a MASSIVE green flag.
If you’re going to purchase a program on how to make money, you want to purchase it from someone who’s actually made the fucking money before. So many guys are broke as a joke, but tell you that you’ll get rich if you follow some blueprint, and then sell it to you for $495.
You want to avoid these people. So after seeing Tai’s credentials and reading some reviews on Reddit and other entrepreneurial forums, I decided to make the purchase.
There’s a lot of misconceptions about Tai Lopez’s 67 steps—you have to understand that they aren’t really steps, but more principles. It’s not a step-by-step guide to getting rich, but rather a set of principles to follow if you want to get rich.
Personally, I think this is far more valuable. When you learn the principles of success and wealth, you can apply them to any field in your life, which makes them tremendously powerful.
Tai’s 67 Steps are basically a set of lessons learned over his 10+ years as an entrepreneur—each step is roughly 1 hour long, where he REALLY goes in deep and talks about the principle, how it applies to you, how he learned it the hard way, and so on.
Another thing that I like about the 67 steps is that each step has a Q&A section to really solidify the principles in your head. I’ll include them down below, but they basically get you thinking about how you can apply the principles to your life.
So without further ado, here’s my 5 favorite steps. I could go WAY deeper on each one, but I figure this is enough for you to see the caliber of what we’re dealing with here. Enjoy!
“Good artists copy. Great artists steal.” -Pablo Picasso
“You will never find all of the answers from one person.” -Tai Lopez
The basic idea behind this step is that human beings learn through osmosis. Thus, we need to surround ourselves with the right people if we want to succeed.
Tai recommends that you follow the “Rule of 33%,” as he’s called it. This means you should spend 33% of your time with mentors. Find people that are 20 years ahead of you, people that have what YOU want to have, and spend a third of your time with them.
Find someone who’s wealthy, and spend time with him. Find someone who’s jacked, and get him to teach you his ways. Find someone who’s got tons of women, and learn through osmosis.
Spend 33% of your time with those “below you,” and mentor them. This way, you’ll solidify the lessons you’ve been taught—teaching is, after all, the best way to learn. Find a buddy who wants to learn how to work out, and take him under your wing. Teach your friends game, or teach them how to succeed at business. Give back.
Lastly, spend a third of your time with those “beside you.” These are people that can grow with you—they’re typically around the same age as you (give or take a few years), and are in the same station in life.
Although spending time with those below you and beside you is important, Tai is sure to emphasize that finding MENTORS is of the utmost importance. Almost every single person who’s successful had a mentor.
Bill Gates had Warren Buffett. Steve Jobs had Bill Campbell. Alexander the Great had Aristotle. If you get anything from this step, remember this: SEEK OUT MENTORS! You can easily learn DECADES of wisdom in just a few months by spending time with a mentor.
If you can’t find a mentor in person, then find one through a different medium. Read books by successful men, subscribe to YouTube channels, read success blogs, and seek out advice that others have put out there!
“Prepare for what is difficult, when it is easy.” -Lao Tzu
“Before you walk a mile, double check to make sure you have everything.” -Tai Lopez
The Shaolin Monks had an interesting perspective on crime. Most people believe that if you get mugged, it’s the mugger’s fault—but the Shaolin Monk’s believed that it was THEIR fault. They believed that if they got mugged, it was because they didn’t train hard enough.
Step #14 of Tai’s 67 Steps is one of my favorites—it’s the ultimate accountability mindset, and it’s one of the pillars of self-development.
Any self-help teacher worth his salt KNOWS that you must get people to take responsibility for their lives. Most people live a life of apathy and victimhood. Nothing is ever their fault. It’s always someone else that hurt them or did something wrong.
I remember talking with a friend several years ago, and she told me that she was going to go “wherever life took her.” I don’t know what it was, but something about the way she said it really pissed me off. “Wherever life takes you?” I asked. “You say that like you’re not even in control over your own life!”
Sadly, this is how most people live. They aren’t rich? It’s because of their boss who’s a dick. They’re not in good shape? It’s because eating healthy food is too expensive. They’re not good with women? It’s because there’s something wrong with women (half of the fucking population) rather than themselves.
If you want to become WILDLY successful, more so than you EVER thought was possible, just start taking accountability for everything in your life. Adopt the Shaolin Monk Mindset.
You’re not in good shape? It’s because you don’t go to the fucking gym. You’re broke? It’s because you have piss poor budget management skills. You don’t have a good sex life? It’s because you don’t go out and fucking practice chatting up women.
EVERYTHING in your life is YOUR FAULT! Even if it doesn’t seem like it, there’s always SOMETHING that you can do differently. This doesn’t mean to have some sort of naive pessimism or cynicism, but you should recognize that you can always do something to change reality.
Tai ends this step by saying that “rich people always improve their tool belts,” meaning that they invest in skills and assets, because you never know when you’re going to need them. Successful men prepare for the future, and losers fall victim to it.
“It took about 10,000 years of civilization, science, Sir Isaac Newton, Albert Einstein, Stephen Hawking, all these physicists, it took $1 trillion invested, in accumulated man power and capital, to finally figure out how to put a man on the moon.” -Tai Lopez
“Everything in your life is easy. Just put it in perspective.” -Tai Lopez
Too often do I hear men complain about how hard it is to improve their lives. “It’s hard to get in shape,” they say. “It’s hard to learn game,” they say. “It’s hard to earn money,” they say. Well, that’s only because you’re looking at it from the wrong perspective.
The “Man on the Moon Contrast,” Step #18 in Tai’s 67 Steps, basically states that things only seem hard by comparison. Everything in your life is easy, if you just learn to put it in perspective.
You think that learning game is hard? Really? Do you know how many nights professional pickup artists go out? Every single fucking night. 7 days a week. From 8pm to 5am. It’s basically a full time job.
So with that in mind, do you think you can MAYBE just go out 2-3 nights a week? Of course—it’s fucking easy when you put it in perspective. Hitting some bars and nightclubs for just 5 hours a few days a week is NOTHING compared to what professionals do.
Or maybe you want to get in shape, but don’t want to workout. “I don’t have the time to work out 4 days a week,” you might say. Really? You can’t invest just 6-8 hours a week into your health?
Arnold Schwarzenegger worked out 5 hours a fucking day, 6 days a week…and you think you’ve got it hard? How easy is it to just hit the gym for an hour or two, every other day? It’s a breeze.
When you put things in perspective, you realize how easy they are. Bill Gates, when he first started Microsoft, worked 16 hours a day, 7 days a week, and didn’t take a single day off for 10 years. TEN FUCKING YEARS!
Do you think that MAYBE you could put in an extra few hours a day to start a business? Obviously. That’s nothing. It’s easy. Don’t make things harder than they have to be, and realize that your definition of hard work is probably 20% of the work a professional puts in.
Conversely, some things are actually really difficult. Do you want to be a world class athlete? Then you’ll have to put in a TON of work. Don’t tell yourself it’ll be easy, because it won’t. Anything that you want to absolutely excel at will take an ENORMOUS amount of work.
Learn to differentiate between these things in your life—if you just want to get in good shape, don’t think you have to work out 5 hours a day. If you just want to learn a little game, don’t think you have to go out 7 nights a week.
For the hard things, put in the work, and don’t fool yourself. Being able to tell the difference between what is hard and what is easy, and then being able to put the right amount of effort into these things, is an incredibly valuable skill.
“A nation is born stoic and dies epicurean.” -William Durant
“Adversity makes men. Prosperity makes monsters.” -Victor Hugo
As a philosophy major in college, I really appreciated the reference to ancient Greek philosophers here. Generally speaking, there’s two types of belief systems when it comes to finding pleasure and enjoyment in life.
There’s epicureans, who value pleasure in the present moment, and there’s stoics, who value future pleasure over current pleasure. You want to be a stoic.
The epicureans believed in hedonism—they ate, drank, and fucked, with no other concerns. Eventually, this philosophy led to the downfall of ancient Greece. The stoics, however, believed in postponing present moment pleasure for future pleasure.
You must do what’s tough, in order to have it easy later. Do more now, so you can have more later. Go a month without spending any money on luxuries—invest it in books and healthy food, instead.
Take a cold shower every day. Work out five days a week. Read for 30 minutes every day. Take the stairs, not the elevator. Go camping. Do what’s HARD, and not what’s easy…it will pay off in the long run, trust me.
That doesn’t mean you can’t have fun, but you have to understand that there’s a time for fun and a time for work. As an example, when I was 18 and all of my friends were buying video games, I was investing in the stock market.
Yeah, it sucked for me, because they were always having a blast playing video games. But all throughout college, I barely had to work—I’d turned $1,000 into a massive $7,000 over the next few years, just because I chose to be a stoic, and not an epicurean.
Take the stoic route—do what’s hard today so that you can have an easier life tomorrow. Work out today, so that you can be jacked tomorrow. Save today, so that you can be wealthy tomorrow. Learn game today, so that you can have a great girlfriend tomorrow. Be a stoic.
This is one of my favorite principles in Tai’s 67 Steps, because it underlies so much of what success really comes down to. Ultimately, if you can’t prioritize future pleasure over current pleasure, you won’t be successful. Period.
If every time you get a paycheck you splurge on luxury items and takeout food, you’ll never become wealthy. If every time you get off work, you tell yourself you’ll take it easy today and hit the gym tomorrow, you’ll never get in shape.
In the words of Gary Vaynerchuck: “Eat shit for 2 years, so that you can eat caviar for the rest of your life.”
“A rich man’s house always has a library.” -Tai Lopez
“Make war with a multitude of counselors.” -Proverbs 24:6
Tai says that he got this name from his own budget on books. Yes, that’s right, he spends roughly $32,000 a year on BOOKS alone! That isn’t even including classes, seminars, coaching, and other ways of gaining knowledge.
Out of all of Tai’s 67 Steps, this one is the best when it comes to investing. Too many people invest in the stock market, but not in themselves!
Tai recommends that you should spend at least 30% of your discretionary income on yourself. Spend it on books, spend it on a gym membership, spend it on supplements and health food, spend it on seminars, and spend it on things that will improve YOU!
If there’s ANYTHING that you should be doing, if you want to be successful in life, it’s that you need to invest in yourself. I don’t think that I’ve EVER met a successful man who didn’t invest thousands, if not hundreds of thousands of dollars, into himself.
You’re out of shape and weak? Invest in “Body of an Alpha” and learn how to get the physique of Zeus. You suck at meditation? Attend a meditation retreat near you, and improve your meditation skills 10 fold in just a week.
You can’t seem to get any women? Invest a few hundred bucks into some stylish clothes, and make a commitment to spending $100 a week going out to night clubs and improving your social life. Invest in some better cologne, a book on gender psychology, or even a “bootcamp,” with a professional pickup artist.
You can’t seem to generate any wealth in your life? Attend a seminar on how to flip houses. Read books written by billionaires like Sam Walton, Bill Gates, and Warren Buffett. Invest in Tai Lopez’s 67 Steps and watch one step a day. Just do something.
If you think that these 67 steps are just magically going to make you rich, then don’t buy them. In fact, don’t buy anything, because nothing will just magically make you rich.
You have to put in the work. If you’re willing to do this though, I highly recommend you purchase Tai Lopez’s 67 Steps—take notes. Watch one of the steps every single day and do the interactive questions.
You will get OUT of it what you put INTO it. Tai’s program contains probably 70 hours of video and audio footage, of him elaborating on these principles of success. Considering that the whole program is just a month’s worth of Starbucks, this is an INCREDIBLE deal.
If you’re struggling to make money, get in shape, get women, or find happiness in life, I urge you to check out his program. There’s advice in it that is applicable to EVERYTHING, from health to wealth to love to happiness. Check it out, make the commitment to learn and grow, and live a life better than you ever imagined.
To be honest, I can't guarantee it will work for you, but what I can say is that it worked for me. When I first bought Tai's 67 steps, I was broke and had very little money to my name. A few years later, I'm now making almost a quarter million dollars a year.
It's not an "instant fix" and it doesn't tell you EXACTLY what business to go into, but it lays the foundation and groundwork down for how to live an effective life, and how to make money as a byproduct of this. In summary, I do not think it's a scam at all.
The 67 Steps are a series of 67 different videos and worksheets, which teach you a different lesson about business and life. Each one is very powerful in and of itself, but when you combine all 67 steps together, you're guaranteed to have a better life.
I give out examples of some of the steps in the full article, so you should read it to get more information. In summary however, the 67 Steps is a great program, and personally, I'm very glad that I bought it. It's made a huge difference in my life.
The 67 Steps program by Tai Lopez costs $67, which isn't bad considering how much information it comes with. The program is well over 75 hours of content that Tai unleashes, about how to get a better life, and the important lessons he's learned after making millions.
The 67 Steps program also comes with VIP access to Tai's bi-monthly coaching calls, his private Facebook community, and a daily book recommendation, as well as several other bonuses. In short, I think that purchasing his 67 Steps was absolutely worth it.
Jon Anthony is a dating coach, fitness expert, and self-improvement guru. He dropped out of college to start Masculine Development in 2015, and has since been self-employed, helping men across the world achieve their best lives. You can best reach him on social media, or via email for questions.
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