I get this question a lot…
“Jon, I want girls, but don’t they all want guys who have money? Which should I focus on?!”
To be fair, it’s a pretty good question. I remember being broke as a joke and never getting any women. It sucked.
There’s nothing worse than waking up every day to an empty bank account, AND an empty sex life. That shit sucks, believe me—I’ve been there.
But once you understand these simple truths about making money and getting girls, all of those problems will disappear.
I want to make something very, very clear…
You should NEVER—and I repeat, NEVER—focus on making money FOR girls. You should only ever focus on making money for YOURSELF.
Believe it or not, girls don’t really care that much about money (at least in the short run). Whether they want to fuck you or not is determined almost entirely by your physical attractiveness, and your game. Just those two things.
That’s why you see confident, jock Chads fucking all the Stacy’s in town, even though they don’t have a dime to their name.
Saying that “women only care about money” is an excuse to not take action, and it should be addressed as such.
If you have to choose between the two, choose money. Making money will always provide you with a better life, and give you the freedom you need to get better with women.
Because believe it or not, getting good with girls does cost money sometimes. For example:
Obviously these things aren’t HUGE, but if you’re literally struggling to pay rent, then you might want to consider taking some time to focus on making money first.
It doesn’t have to take too long, either. You can literally just spend a year playing around with making money online, and set up a fairly passive $3k/month side income with just a little bit of thought and effort.
Then, once you get your money situation in order? Go full tilt with learning game. Buy all of the courses you can get your hands on, spend a year in Las Vegas, purchase 1-on-1 coaching, and finally get that part of your life HANDLED, once and for all.
Believe it or not, women don’t care too much about money.
Now I know what you’re thinking…
“B-but Jon, I see all these rich guys with hot wives! What gives???”
Rich guys have hot wives for mainly one of two reasons:
Usually it’s #1. In fact, it’s almost always #1. Whenever I see a very wealthy man, he always has a hot wife or girlfriend by his side. Why is this?
It’s because it takes balls to start a fucking business. Putting it all on the line, and getting $500,000 in debt to grow a company from scratch, takes some serious courage. And women go crazy for that stuff.
Of course, there are the occasional gold diggers. I get that. There’s some girls out there who literally just want a rich husband, and will probably end up divorcing him for half his money… but in my experience, gold diggers are a lot less common than you might think.
When it comes to choosing a sexual partner, women tend to prefer different things in the long term vs. the short term.
In the short run, women value “alpha male characteristics,” and FUN above all else.
That’s why you see the confident, cocky asshole, who’s just having fun at the club/bar, ALWAYS get laid. It’s hardly ever the “rich guys” with nice watches.
When it comes to the long term however, women change their perspective.
So let’s be honest for a second…having money helps keep women AROUND. It won’t help you GET THEM, but it will create a cool, awesome life for you, that women will want to be a part of. This is something that a sigma male doesn’t understand.
That is the only purpose of money, my friends.
It’s not to “flex” on other guys, and try to get a girl that way.
It’s not to buy prostitutes and whores.
…and it’s not to go on weekend long cocaine binges (although that can be fun).
It’s to create a fun, exciting life, that YOU ENJOY, so that you can invite women to be a part of it.
Believe it or not, nobody expects you to have buckets of cash when you’re in your 20’s.
I know… this may come as a shocker.
But when women are screening younger men, they typically don’t expect them to have a lot of cash.
In other words, when you’re in your 20’s as a man, women will primarily get into relationships with you based off of your confidence, ambition, and alpha male characteristics. They prefer personality over stability.
Nobody expects you to be a millionaire by age 27, although that might be your goal. It’s okay to buy cheap food and a used car to get by. Nobody is going to judge you for being frugal in your 20’s.
When you start to approach your 30’s and 40’s, however? That’s when women will start to expect you to have money.
It’s not that they’re necessarily looking for it, but it’s just that if you’re broke in your 40’s, you’re probably a fucking loser.
Not to be a dick, and not to sound harsh, but seriously. If you’re dirt poor in your 30’s and 40’s, you probably made a few dumb decisions along the way.
Don’t do this. Instead, focus on making money when you’re YOUNG, so that you can set yourself up for success when you’re OLD.
So with all of this in mind, what should your focus be?
Well, to be honest, there is no “100% objective answer,” although I wish there was.
Your focus will depend entirely on your situation, but here’s a good rule:
Whichever one is worse, focus on that one. If they both suck equally, focus on money.
That’s it. First you want a BASIC income that will provide you with what you need. If you can’t afford basic shelter, food, and maybe a few luxuries, then you should probably be focusing on your financial situation first.
But once you’ve got those things taken care of? It’s time to go full tilt in game, baby. Go out at least three nights a week, date multiple women, and get that shit handled as fast as you can, because nobody wants to be that 60 year old loner.
I prefer to do things in stages of “maintenance and immersion,” where I focus heavily on one area (game, money, or fitness) for a few months, and then once I reach the level I want, I switch focus into another area.
It works pretty well for me, but you’ll have to experiment and see what works for you.
All in all, it’s pretty simple. Make enough money to get by, and then start focusing on women. Don’t make money for women, make it for yourself. Use money as a tool to create an exciting life, and the women will follow the fun. They’re never a necessity…they’re always an extra.
PS – If you’re looking for a quick, easy way to 10x your attractiveness to women, then look no further than my 7 Strategies to Develop Your Masculinity. It fixes the underlying problem with your game, by making you more MASCULINE, and thus far more naturally attractive to women.
Jon Anthony is a world renowned dating coach and the founder of Masculine Development, a website specifically dedicated to helping men improve their personal, dating, and financial lives. After years of training men how to attract women, build muscle, and make more money, Jon created the "7 Strategies" program to help kickstart your journey to success. Jon firmly believes that every man should have control over his own life, and he created Masculine Development to share his passion with men who want success in all areas.