It’s no secret that in our modern world, it’s becoming harder and harder for men to find suitable partners. This is where looksmaxing comes in.
While some people take a very cynical and nihilistic approach to looks, in my opinion, every guy can improve his appearance drastically.
It’s going to take some effort, of course… but nothing worth having in life comes easy. Looksmaxing takes some time, but it’s well worth the effort.
If you follow this looksmaxing guide, from start to finish, you can increase your attractiveness level by at least 4 points. No joke.
I’ve done it myself, and I’ve seen the effect it has on how women treat me. Again, it’ll take some time, but it is WELL worth the investment!
So, with that in mind, I present to you the ultimate guide to looksmaxing for men. Sit down, strap up, and read this guide from start to finish.
Those are some pictures of me right there. I’ve spent a lot of time improving my appearance, and plenty of women have definitely noticed.
I want to make something clear, though. Looksmaxing is NOT a substitute for inner growth, and developing good game.
A lot of guys think if they maximize their appearance, women will just magically start fucking them. This is 100% wrong.
Looksmaxing must be done in addition to learning game. If you don’t even know how to talk to girls, looking good isn’t going to help a lot.
That being said, looking good will make it a lot easier on you. Women will be slower to reject you, and faster to warm up to you.
When you take the time to develop game, AND looksmax, though? You’ll be a cut above all the other guys on the damn planet.
As I said previously, focusing on your inner game is always going to be the highest leverage point when it comes to getting girls.
That being said, there’s definitely a place for looksmaxing here.
Looksmaxing will drastically increase your success with women, and will make it far easier to get laid with them.
In fact, a core part of my strategy to getting laid on Tinder, is literally just looksmaxing, and posting awesome pictures up there.
With that in mind, looksmaxing comes down to three main things:
This article will cover all three of these things, and give you all the tips you need to successfully looksmax your way to the top.
So, without further ado, let’s get started.
See those pictures up there? The first is when I was in high school. I was scrawny as a mother fucker; 110 pounds soaking wet, if that.
The second picture was taken recently. That’s me, jacked as a mother fucker, with a chiseled six pack and some huge biceps.
I’m showing these pictures to you, so you know what’s possible. I went from being skinny to buff, and following my advice, so can you, my friend.
The most important part of any man’s looksmaxing routine should ALWAYS be physical fitness. Without this, nothing else matters.
It doesn’t matter if you’re stunningly handsome, and have great grooming. If you’re 300 pounds overweight, you will NOT look good.
If you’ve ever seen a girl and though “wow, she’d be so beautiful if she lost some weight,” this is what we want to avoid here.
Your physical fitness comes down to three main things:
Your workout routine is arguably the most important, so that’s what we’ll be covering first. Without this, you won’t build much muscle.
Second, is your nutrition. This will also impact your overall health and looks, but it’s especially important for shredding fat and building muscle.
I’ll talk about each of these in-depth, and will be linking to plenty of resources on this blog, so be sure to give all of it a read.
The most important part of ANY man’s looksmaxing routine is the workout routine. Plain and simple. Without this, you won’t look good.
You want to choose a workout routine that is DESIGNED to give you an attractive physique, however. This is something most guys miss.
A lot of workout routines will help you build more muscle, such as the Starting Strength routine, for example.
…and while this might be good for a beginner, the muscle won’t be proportional, and it’ll just make you look “big” not GOOD.
A lot of routines will help you get “big,” but you’ll have gigantic pecs and legs, and scrawny arms or something. This is no good.
If you’re trying to looksmax, you want to not only be “big,” but proportional as well. You want a nice V-Taper, some six pack abs, and big arms.
To avoid this, you want two things in your workout routine:
I’ve tried all sorts of workout routines, and in my experience, this works best. Too much of one type of training, and you get poor results.
If you’re serious about looksmaxing I recommend you check out my complete bodybuilding and nutrition guide, Body of an Alpha.
It covers working out, nutrition, and supplementation, and it’s SPECIFICALLY designed to get you the physique of a Greek god.
In other words, it will not only help you build muscle, but it will help you build muscle that is AESTHETIC and PROPORTIONAL to itself.
There’s an old saying, and it goes like this… muscle is built in the kitchen, not in the gym. This is pretty damn accurate in my opinion.
While hitting the gym will break your muscles DOWN, the proper nutrition will build them BACK UP, so that they actually recover.
Nutrition is extremely important, and in my experience, it’s one of the most overlooked aspects of physical fitness on the planet.
Most guys think they’re eating the right way to build muscle, but in reality, they’re chowing down on testosterone killing foods every day.
I’ve written extensively about nutrition on this blog before, but I’ll give you a quick recap so you can looksmax your way to success.
If you want to look as good as you possibly can, I highly recommend you start watching your nutrition like a HAWK.
Good nutrition will not only make it easier to build muscle fast, but it will also help your skin look better, and improve your complexion.
There are three critical macro-nutrients in nutrition:
The most important part for looksmaxing is to have enough protein. Without this, you won’t be able to build muscle… plain and simple.
You should shoot to consume about one gram of protein, per pound of your lean bodyweight goal, each and every day.
So, if you want to weigh 175 pounds and be shredded at that weight, you should aim to consume 175 grams of protein each day.
This means you should eat a lot of chicken breast, ground beef, porn, fish, and any other source of protein you can get your hands on.
I’d also recommend you follow intermittent fasting, which has been shown to have a ton of benefits for testosterone and growth hormone.
This is simply where you skip breakfast, and restrict your eating to an 8-hour window, or sometimes even less depending on your needs.
Be sure to eat a TON of leafy green vegetables. These will help improve your complexion, and will give you way better skin.
As a supplement, I take Green 85, which is the best greens powder I’ve found to date. You can find it in my approved resources page.
Just taking this stuff alone makes me more focused, improves my energy levels, and drastically improves my complexion. It’s well worth it.
Getting enough nutrition can be difficult sometimes, so I recommend you use some supplements to speed up your looksmaxing progress.
Here are a few great supplements for looksmaxing:
I personally consume whey protein each day, because it helps me get an extra 50 grams of protein in to hit my macro-nutrient goals.
Depending on if you’re skinny or overweight, you can also look into other supplements, like testosterone boosters or mass gainers.
I recommend you take a good bodybuilding multivitamin as well, because it will help you cover your bases, and ensures your body has what it needs.
Most of our food nowadays is devoid of nutrients, which is why every guy should be taking a multivitamin. Read my article and find a good one.
I also take a pre workout before I hit the gym everyday. I wrote a full guide to the best pre workouts on the market right now, so check it out for sure.
Now, if you want to take it to the next level, I SERIOUSLY recommend you look into a cutting edge workout supplement known as SARMs.
SARMs, which stands for “Selective Androgen Receptor Modulators,” are basically a new form of legal steroids that have almost no side effects.
If you’re looking for a way to literally transform your body in under a few months, SARMs are by far the best way to do this.
In fact, as I covered in my full RAD 140 review, I put on 18 pounds of muscle, and lost 7 pounds of fat in just two freaking months.
There’s a bunch of other SARMs out there, which again, I’ve covered before on this blog, but RAD 140 (otherwise known as Testolone) is the strongest.
I won’t harp on this too much, but I’d seriously urge you to check out those articles I wrote. They have my before/after results for proof, as well.
SARMs are by far one of the best ways to start looksmaxing your appearance. They’ll give you a SUPER unfair advantage, too.
I’ll keep this section short, because it’s fairly simple. Again, I cover all the details in my book Body of an Alpha, but here’s the gist of it.
Recovery is important, because without enough recovery, your muscles won’t have enough time to build themselves back up again.
Here are my recovery guidelines:
That’s pretty much it. Don’t buy into this bullshit about working out every day. Only guys who are on steroids or prohormones can do that shit.
The most important thing here is to get enough sleep. Getting enough sleep will not only help you build muscle faster, but it will make you look better.
If you want to improve the quality of your sleep, check out some of my sleep hacks, to recover faster and sleep deeper in less time.
Aside from this, that’s basically everything you need to know about looksmaxing your physical fitness.
Workout HARD, eat the proper food, and spend time recovering. Do these things, and you’ll get jacked in almost no time at all.
I talk about grooming, hairstyle, and fashion very in-depth in my latest eBook, Elite Dating Secrets, but I’ll give you the fundamentals here.
Grooming is one of those things that seems like it’s really small, but actually makes a HUGE difference in your overall attraction levels.
Grooming isn’t as important as physical fitness, but when you groom yourself the right way, it all adds up to make you look 10x more attractive.
Here are the basics of grooming:
Each of these things is an important aspect of looksmaxing, and fortunately for you, grooming is something that most guys overlook.
Most guys make hairstyle way too complicated, but fortunately, it doesn’t have to be. The biggest thing is to choose the RIGHT hairstyle for you.
Don’t try to go crazy here. All you need to do is find a hairstyle that fits your specific facial structure and type of hair. That’s it.
The whole point of hairstyle isn’t that is’ some crazy peacocking PUA thing, but rather that it emphasizes your naturally attractive features.
For your hairstyle, I recommend you simply find a GOOD stylist, and give her a general idea of what you want. She can do the rest.
Spending an extra $75 on getting a haircut might make most guys cringe, but having a good hairstyle makes you way more attractive to women.
If you’re balding, read my guide to stopping hair loss. If you’re younger, you can still give that a read, and use one of the anti-balding shampoos.
Hygiene is actually pretty simple, but like most things when it comes to looksmaxing, most guys simply overlook this.
Having good hygiene comes down to three things:
That’s pretty much it. I’m going to give you some really helpful tips though, so again, be sure to read the full guide and actually use the advice here.
Studies have shown that women can actually tell how high a man’s testosterone is, JUST by the way he smells. Pretty crazy, huh?
That’s how important your scent is. In fact, if you plan on getting up close and physical with a woman, you NEED to get your scent down PAT.
I always use Very Sexy for Him by Victoria’s Secret, or Eros by Versace. These are by far the best colognes to get laid.
In fact, when I wear these colognes, pretty much every single girl that I sleep with compliments me on how good I smell.
Definitely check them out, and just put on a spritz or two each day. One spritz on your neck, and another on your chest is enough.
Like I said before, women can literally SMELL how high a man’s testosterone is, and the higher it is, the more it turns them on.
So, if you want to know how to turn a girl on, getting your hands on some pheromone soap is one of the best ways to do this.
Pheromone soap is basically just soap that mimics the smell of having high testosterone, and alpha male hormones. It’s pretty genius.
Personally, in addition to using my sexy smelling cologne, I also use Tactical Soap each day when I bathe. Particularly the Bond version.
Tactical Soap is a specific type of soap, that has pheromones in it. So, you’re basically rubbing your body with hormones that turn girls on.
Pretty smart, isn’t it? Tons of girls have complimented me on how good I smell when I wear this stuff, so I definitely recommend you try it out.
The biggest bang for your buck, when it comes to getting a nice smile, is to simply get really bright, white teeth. Girls go crazy for this.
It doesn’t have to be expensive, either. As I talk about in my guide on how to whiten your teeth, you can actually do it for less than like $5 a month.
Just spritz some hydrogen peroxide on your toothbrush every time you brush your teeth, and it will naturally whiten your teeth in a week.
Don’t bother spending hundreds of dollars to have a dentist do it. The exact same ingredient they use can be bought at a pharmacy for $5 per bottle.
So, instead of paying $500 to whiten your teeth at a dentist, just get a bottle of hydrogen peroxide, and use it every time you brush your teeth.
Another important part of looksmaxing is skincare. Again, just like when it comes to whitening your teeth, this doesn’t have to be expensive.
Personally, I’ve been using Gorilla Youth Serum and the stuff does wonders. Just a small bit each day makes my skin look WAY better.
It’s very inexpensive, too. For just $12 a vial, it’ll only cost you about $5 a month, or maybe even less depending on how much you apply.
Gorilla Youth Serum has hyaluronic acid, which is one of the best ingredients to get smoother, more youthful looking skin.
This is what I talk about in my men’s skincare guide. Just rubbing a bit of this stuff on your face each day will drastically improve your appearance.
The reason I like Gorilla Youth Serum however, is not only does it have hyaluronic acid, but also a ton of other great skincare ingredients.
It’s got seaweed extract, Vitamin B5, avocado oil, green tea leaf extract, and Vitamin C, all of which will super hydrate your skin almost instantly.
Alright, now that we’ve covered how to looksmax your physical fitness and your grooming, let’s talk about something important: your style.
Style is another underrated part of looksmaxing, and thankfully for most of us, the vast majority of guys have ZERO style. Like, none at all.
Style comes down to three main things:
When you add all of these things together, you get a sexier, more attractive, and fully looksmaxed version of yourself. Let’s get to it.
Here’s a quick fact for you. Most guys buy clothes that are WAY too big!
Simply adjusting the fit of your clothes can have a big impact on your overall appearance. You want the fit to accentuate your body.
This is why suits often have broad shoulders built in. They do this to make you look like an attractive, physically stronger alpha male.
The same idea applies to your clothing. You want clothes that are fully optimized to make your waist look small, and your shoulders broad.
Of course, the BEST way to do this is to simply get physically fit. This is why fitness is so important. If you’re fat, you won’t look good in anything.
Personally, I’m a big fan of BYLT Basics. They’re a company that sells clothing that’s specifically made for athletes, to accentuate your V-Taper.
Don’t ever underestimate the importance of good fit. This is the most important part of ANY man’s fashion wardrobe, so take good note.
In addition to having a good fit, a big part of fashion is not only having the right colors, but also a high level of CONGRUENCE. More on this later.
When it comes to the colors you want to choose, just look at some of the pictures above to get an idea of how color schemes work.
The biggest mistake guys make when it comes to color, is they wear conflicting dark colors, like brown shoes and a black shirt.
This is a HUGE faux pas. You never want to wear brown and black articles of clothing at the same time. There’s almost no exceptions to this rule.
If you want to get an idea of how to wear the right colors for fashion, look up some typical color palettes. These are very helpful.
Usually, you’ll want to have a theme to your fashion. Personally, I wear a lot of dark and light colors, because they’re super easy to match.
I also have an “accent item,” that’s a bright color. Like, for example, bright red shoes, with a dark outfit. This makes them pop more.
You don’t want to overdo this, though. Just one bright colored shirt or pair of shoes is enough to make it really pop. Girls will take note.
Congruence is one of the more difficult aspects of fashion to understand, but it basically comes down to choosing your “type” or “look.”
Here are some common “looks” for fashion:
Each of these “looks” means you’ll be wearing a different set of accessories, shoes, shirts, and pants. Your entire outfit creates your “look.”
The “Bad Boy” look, for example, is one that we all know of. It typically entails wearing dark denim jeans, some boots, and a black leather jacket.
The “Preppy” look is another one we all know. These are the frat guys who wear salmon colored shorts, and a Vineyard Vines button up shirt.
Take some time to figure out what “image” you want to project to a girl, whether it’s the “bad boy,” the “preppy guy,” or the “athlete.”
You can mix and match these outfits, too—don’t get me wrong. You can wear an athletic outfit one day, and a bad boy outfit another.
I’ve already written about the best accessories for men, but here’s a quick recap. Accessories are extremely powerful when used properly
The BIGGEST mistake guys make when choosing accessories, is they have way too many. This just ends up making them look try hard.
You’ve probably seen it, too. It’s like those guys who wear 50 different wrist bangles, 3 different necklaces, and some giant flashy watch they got.
Don’t do that shit. Just having one necklace, and one wrist accessory is perfectly fine. It also gives girls a chance to open you.
The concept of looksmaxing is a relatively new one, so obviously there’s going to be a ton of unanswered questions in this article.
Even though I tried to make it as in-depth as possible, I’m sure there’s things I might have left out. If that’s the case, leave a comment and let me know.
That being said, I’ve compiled a list of the most common questions I get about looksmaxing… so, with that in mind, here you go.
Looksmaxing is basically a term that’s used to describe men who want to maximize their appearance, hence the term “looksmaxing.”
It’s a concept that ties into lookism, which is the idea that people are judged based off of their appearance, whether we like it or not (which I believe).
…and while many people believe that you can drastically improve your appearance using looksmaxing, other people are more cynical about it.
A lot of guys in the black pill and incel community get into looksmaxing, because they feel angry that women aren’t attracted to them.
In my opinion, looksmaxing is a great way to become more attractive to women, but it’s only one part of the equation.
As I’ve said before, women are attracted to more than just looks. They’re attracted to high status, wealth, and social skills primarily.
That being said, a lot of incels think looks are all that matters. They often use straw man arguments to justify this claim.
They’ll say something like: “WELL, what if you’re born with one eye, you have downs syndrome, AND you’re 300 pounds OVERWEIGHT?!”
“LOOKS MATTER THEN, DON’T THEY?!” they’ll say. My response to this, is no fucking shit. Obviously if you’re repulsive looks matter.
But, if you’re a guy anywhere above a 4/10, the highest LEVERAGE POINT for learning how to get laid, is to simply improve your social skills.
Yes, no shit, if you’re a fucking hunchback of Notre Dame, OBVIOUSLY looks are going to matter. But for 99.99% of guys, social skills are more important.
Some people say that you should sleep on the ground, because sleeping with a pillow will decrease your height by a few inches.
Personally, I think this is fucking retarded. Even if you do gain half an inch from sleeping on the ground, it’s absolutely not worth it.
You won’t sleep as well, which means you won’t recover as well, be as well rested, or be able to focus as much as you should on important things.
When you begin understanding women, you’ll realize that looks are only one thing they’re attracted to. They also care about status and “game.”
You’d be better off just sleeping in a bed, and spending that extra energy you’ll gain by making more money, and improving your social skills.
In my opinion, you can easily go up 3-4 points with looksmaxing. I’ve done it myself, and it’s really not that hard if you’re motivated to do so.
Think about it like this. Imagine a girl who’s a 5/10. Maybe she’s got a pretty face and some decent hair, and she’s a little bit overweight.
If she hit the gym, got a HUGE, well-shaped ass, had a thin waist, and spent some time dressing really well, she’d easily be an 8/10.
This is the same concept with guys. If you’re a 5/10, if you lose some weight, get good style, and do some looksmaxing, you can easily become an 8/10.
If you’re REALLY overweight, you it’s even easier to do this. Losing 50-100 pounds can easily jump you up from a 3/10 to a 6/10 or higher.
You may have noticed that there’s not a lot of looksmaxing for height in this article. I specifically left this out for a reason.
Most of the stuff I’ve come across for looksmaxing height doesn’t work, and if it does, the amount of effort you have to put in isn’t worth it.
So far, this is what I’ve seen for height looksmaxing:
Aside from getting better posture, everything else is retarded. If you want to get better posture, learn how to be more confident to do it naturally.
A lot of guys want to know more about mewing, which is basically a set of jaw exercises that you use to get a more chiseled jawline.
Mewing, which was created by Dr. Mike Mew, is basically the idea that our modern diet doesn’t have tough food, so our jawlines are underdeveloped.
So, he recommends a bunch of different exercises that you can do to build your jawline muscles. He calls these exercises “mewing.”
In my experience, chewing mastic gum is the best way to get a jawline. I wrote a guide on how to get a better chiseled jawline, so check that out.
Hopefully you enjoyed my looksmaxing guide. It covers everything from fitness, to grooming, to style for men, and everything in between.
If you’re seriously about looksmaxing, I highly urge you to check out my muscle-building blueprint, Body of an Alpha, right this second.
It’s the definitive guide to building an aesthetic physique, that women go crazy for. Hundreds of guys have used it, and have had great results.
In fact, here’s some of what you’ll get with Body of an Alpha:
So, if you’re serious about bodybuilding, training, and getting the body that you’ve always dreamt of, consider checking out Body of an Alpha today.
As always, if you have any questions, feel free to ask me down below. I hope you enjoyed the article, and I’ll see you next time!
Jon Anthony is a world renowned dating coach and the founder of Masculine Development, a website specifically dedicated to helping men improve their personal, dating, and financial lives. After years of training men how to attract women, build muscle, and make more money, Jon created the "7 Strategies" program to help kickstart your journey to success. Jon firmly believes that every man should have control over his own life, and he created Masculine Development to share his passion with men who want success in all areas.