Oh boy, where to start…
When I first created Masculine Development I was putting out 3-4 articles a week, sometimes an article a day, for the first year. Eventually I switched into “maintenance mode,” and started putting out an article or two a week.
Yet I noticed that something began to happen as my blog grew larger and larger, and I became more and more internet famous. Something deep inside of me was changing.
That fear that we all have, that fear of being judged, that nagging little voice that stops your true authentic self from shining through…I’m about to kill it for you today.
I visited an old friend from high school the other day. We hadn’t talked in a while, so we were just catching up over a game of pool.
As the conversation went on, he started to notice how successful I was…and how successful he wasn’t. Not that I look down on him or anything, but I could definitely tell he was a bit jealous.
He kept asking me: “Dude, what’s your secret?” as if I had one. He kept trying to figure out the “one thing,” that I’d done that’d made me successful. So, I looked him dead in the eye, and asked him: “Do you want to hear the truth?”
“Yes,” he replied. “I do.” I took a long pause, and simply told him: “Your ideas don’t mean shit.”
“If you chase two rabbits, you will not catch either one.” -Russian Proverb
Recently I’ve been re-reading Gary Keller’s “The One Thing,” which is a phenomenal book about how success demands singleness of focus. The whole book is based around the concept that, if you want to be successful, you have to immerse yourself 100% in your craft.
No “multi-tasking,” no “balance,” just sheer fucking focus on the ONE THING that you want to achieve.
See, there’s a lot of myths in our culture about success…people say that you should strive for “balance,” and that you should take the “stable,” route.
Well, if you ask me, those things are for cowards. The real magic happens when you live life to the extremes.
After you’ve been involved in self-development for a few years, you start to notice how often people lie without even knowing it.
They lie about their health. “Oh, I’ll start that new diet next week. I’m busy this week.”
They lie about their sex life. “I could’ve talked to that girl…but I don’t have the time right now.”
They lie about EVERYTHING. What’s terrifying, however, is realizing just how much you lie to yourself to justify your own fears.
If there’s one thing that will either make or break you, it’s your mindset. You can have two people experience the exact same turn of events, and yet one will become wildly successful, while the other lives his life as a failure.
Why is this? I propose it’s due to something known as your “frame,” or your underlying set of beliefs. Otherwise known as your mindset, this determines how you interact with reality. It determines what you think, what you feel, and how you act.
Thus, learning to change it, is crucial for your success—this is where the idea of the “re-frame” comes in.
It’s probably one of the most powerful psychological tricks that I’ve ever encountered, and I’m going to share it with you today.
As I look back on the past 5 years of my life, and how I’ve made such a radical transformation in who I am, I can’t help but ask one question: “What was it?”
Was it that I was gifted? Was it that I was “privileged,” as many modern cry babies might say? Or maybe I just got lucky?
No, no, and no. Yes, maybe I was naturally gifted, and sure, I’ve gotten things that others never had. There was also a sure bit of luck…
But the #1 factor that contributed to my success, was that I was fucking relentless.
I didn’t cry, I didn’t stop, I didn’t quit…I just. Kept. Chasing. Success. Down.
I went to the grocery store earlier today, and do you know what I saw? Mediocrity. Mediocrity everywhere.
As I walked down the aisles, I saw the dull, complacent look in 95% of the people there. They just drift through life, from cradle to grave, without ever really thinking for themselves. They just do what they’re told, and live mediocre lives.
This is not for you. Masculine Development is a community for those of you who want more.
This is a community of fighters, it’s a community of go-getters, and it’s a community of fucking cleaners.
There’s three types of people in this world: coolers, closers, and cleaners.
Coolers worry about their competition and where they measure up. These are the guys you can rely on to get things done, but the second things get really tough, they’re not accountable.
Closers study their opponents’ every move—they study them, so that they know how to beat them. These are the guys that you call in when you need shit done, but they still look to others for guidance and leadership.
Cleaners? They’re so fucking good that they make others study THEM. They’re the anomalies, the one-in-a-million. They’re the ones who end things. They’re the fucking cleaners.
And you, my friend? You need to be a cleaner.
There’s a few really powerful questions out there that can seriously changes our lives for the better. Granted, we have to be able to answer them honestly, but if we can, you can bet your ass that they’ll transform your reality.
Questions such as:
These all strike at the heart of who we are, and have the potential to change our lives, but there’s one question that has more immediate impact on a practical level than all others. Are you ready for it? Here it is:
Learning to effectively apply knowledge is absolutely crucial—having all of the knowledge in the world is no good if you don’t take ACTION on it. And yet, what do most men do?
Most men hoard knowledge. They read all of my articles on generating wealth, but never take action and actually generate wealth. They read my articles on dating advice, but never actually go out and talk to girls. Maybe they even buy my eBooks, but they just read them and then forget about them.
Today, I would like to explore a concept known as the “Law of Use,” which is referenced in the Kybalion, a collection of Hermetic teachings from ancient Egypt.
“The possession of knowledge, unless accompanied by a manifestation and expression in Action, is like the hoarding of precious metals-a vain and foolish thing. Knowledge, like wealth, is intended for Use. The Law of Use is Universal, and he who violates it suffers by reason of his conflict with natural forces.” –The Kybalion