Everybody wants to make money online. From the college kid who dreams of becoming the next Zuckerberg, to the 45 year old executive, who just wants to retire and enjoy his life.
Everybody wants to make money online, and it isn’t hard to see why. When you make money online you can travel anywhere in the world. You can fly to Thailand and get high in Chiang Mai, or road trip across the country to Burning Man.
When you learn how to game the internet for massive profits, you effectively eliminate the need for a location-dependent job. You unbind time from income.
You can work anywhere you want, any time you want, and as much as you want…but there’s some secrets that nobody talks about. There’s some secrets that the internet rich try to keep for themselves.
Making money online always takes longer than you think it will. Sometimes it takes months, and sometimes it takes years—if you’re an experienced internet marketer, sometimes it need only take a few weeks.
Unfortunately, most people give up before they see any serious returns. They make nothing for the first 6 months, and decide to call it quits, not realizing that a fortune lies in store for them.
Wealth grows exponentially—you make very little money for months, even years, and then all of a sudden, it explodes through the fucking roof. This is the 10x rule at play.
This is especially the case with internet money, due to the wide-reaching nature of our content. Once your blog, website, product, YouTube channel, or info product gains some credibility, it spreads like wildfire.
When I first started Masculine Development, I didn’t make much. In fact, for the first 6 months, I actually lost money. But then, suddenly, my income started to grow massively.
I went from losing money to making $150 in one month. Then the next month, $500. Then $1500, then $3,000…and it keeps going up and up each month.
People think that starting an internet based business is a get rich quick scheme, but that’s only half right. Really, it’s a “work your ass off for 8 months, and then get rich quick,” scheme.
Although I’m a big fan of Tim Ferris, he oversimplifies a lot of things when it comes to making money online.
First of all, there’s no such thing as a 4-hour workweek. He just used that as a catchy book title to sell more copies—you’re still going to have to work your ass off for 12 hours a day if you want to make it big.
Second, and more importantly, you cannot outsource everything. One of the key points of the 4 Hour Workweek was that you should outsource everything you possibly can. This is 100% correct.
If you can pay someone $100 to design a logo for your business, don’t spend 50 hours in Adobe Photoshop trying to learn how to make your own. Just pay him the damn $100 bucks.
That being said, however, there are some things that you absolutely DO NOT want to outsource. In fact, there’s many things that you couldn’t even outsource if you wanted to.
Think of your business as one giant integrated machine—there’s dozens of cogs that all affect one another, from your lead generation to your up sells and down sells, to your marketing strategies to your community.
Then, say that one of the cogs breaks down. You don’t really feel like spending 20 hours to fix it, so you pay someone a few hundred bucks to do it for you.
What you don’t realize, however, is that he isn’t aware of the other cogs. He doesn’t realize how the cog he’s fixing will affect the other cogs, often times drastically.
So when he tells you that he fixed the issue, you’re surprised to see that your leads have gone down by 30%. Turns out that he missed something that only you knew about, that affected your lead generation machine.
There’s literally dozens of examples of this type of stuff happening in business. There’s a ton of things that you won’t be able to outsource, not for lack of money, but simply because no person aside from you is going to understand the complexities of your business.
You cannot outsource everything—in fact, I recommend you get decently proficient in everything you plan on outsourcing, so that you can later tell whether they’re doing a good job or not.
Many people believe that the era of “internet wealth,” is over. They say that it ended years ago, even decades ago, when the dotcom bubble exploded.
Well, fortunately for internet entrepreneurs, they’re dead wrong. Contrary to popular belief, the internet still has an incredible amount of room to grow—more than you could even imagine.
Over 50% of the entire world doesn’t have access to the internet and even less have access to high speed internet, which makes services such as Skype, YouTube, and music streaming possible.
As of March 2017, here are how many people have access to the internet:
As you can see, there’s still a MASSIVE amount of room to grow—only 49.7% of the world’s population has access to an internet connection, and even less have reliable, fast internet connections.
What’s more, however, is that eCommerce and other internet industries are just getting started. With innovations such as Amazon, Alibaba, eBooks, info products, and more, eCommerce will soon turn into a multi-trillion dollar industry.
This shouldn’t come as a surprise. The internet has really only been popular for the last 20 years or so, arguably even less. So saying that there isn’t any more money to be made online in 2017 is like saying that the automobile industry is done growing in 1925.
Traditional businesses had a lot to deal with. They had to find a supplier of their goods, who was usually thousands of miles away. They had to work out a deal with the company, coordinate with them, bargain with them…
Then they had to deal with the logistical issues. Who was going to ship their product to their destination? Would they make clients pay for shipping or offer it for free? When it comes to conventional products, there’s a lot of headache.
With digital products, however, there’s no worries. You just get money in the bank every single day, and have an email sent right to your customers’ inbox with a link to their purchase.
There’s no worrying about shipping, about damaged goods, about your supplier upping the price on you, or having to buy wholesale. You just create a digital video or eBook, integrate a payment processor, and you’re set and done.
Take the Tai Lopez 67 steps program, for example. How much money do you think he’s made with that program? I’d say AT LEAST $10 million, and probably a hell of a lot more than that.
Why? Because it’s all digital. You don’t have to worry about shipping costs, storage costs, or any other logistical bullshit like that. You simply upload a course, people pay for it, and you get your money within a few days.
Obviously physical products still have their place—there’s a tremendous amount of wealth to be made with them, but in terms of logistics, digital products take the cake.
I haven’t touched my eBook in months, aside from offering sales and making minor adjustments—it still brings me money every single day, either through PayPal or deposited directly into my bank account (when clients pay with credit/debit card).
Making a digital product is incredibly easy, too. Sometimes getting started with a physical product can cost $10,000 or more. You have to buy samples, test quality, and then purchase in wholesale to get a decent deal.
Not with digital products, however—all you need is a PayPal account and a PDF of something that people want to buy, and you’re set. Within a matter of a year or two you can replace your full time income.
If there’s one thing that sets internet marketing apart from all else, it’s how much shit we give away for free.
Back in the early 2000’s, a marketing guru known as Eben Pagan started the dating industry under the alias of David DeAngelo. He went on to become a multi-millionaire who ended up teaching others how to do the same.
One of the things I remember most poignantly from “Get Altitude,” one of his programs, was him saying to move the free line.
What he meant by this, is that you should give away a ton of stuff…for free. You should give away so much stuff for free, that people start to wonder how incredible your products must be.
This is what sets internet marketing apart from everything else—before, you had to be sparing with freebies. An ice cream shop that gave away free ice cream to everyone would likely go out of business pretty soon.
But with the internet, I can give away dozens, even HUNDREDS of well thought out and informative articles for free…and that’s what I aim to do. It’s why I’m always writing and putting out new content.
It’s why I’m always sending out emails packed with value, writing articles filled with value, and putting out YouTube videos filled with value. When you move the free line, and give away more for free, paradoxically you’ll actually receive more from your loyal followers.
Internet business is booming, and it doesn’t show any signs of slowing down. If you own a physical business, it’s time to put it online as soon as possible.
If you already own an existing internet business, but it’s struggling, try giving more away for free. In fact, try giving away your BEST secrets…all for free.
When you learn to apply these secrets, mindsets, tips, and techniques to the art of making money online, you’ll realize that the sky’s the limit.
If you guys have any questions, leave them in the comments section below—and as always, I’ll see you next time.
Jon Anthony is a dating coach, fitness expert, and self-improvement guru. He dropped out of college to start Masculine Development in 2015, and has since been self-employed, helping men across the world achieve their best lives. You can best reach him on social media, or via email for questions.